Built to Carry It
Thirty days. Work on the person and the plan at the same time.
What you build only lasts if you are built to carry it. That is where the name came from. It is also the whole idea.
Most people are only working on half of it.
Something is going on inside you, and whether you name it or not,
It is affecting the work.
At the same time, nobody has ever made you think the business all the way through. You have pieces. What you do not have is a strategy underneath them that tells you which decisions are right and which ones are only motion.
Work only on yourself
You will feel better and still be guessing.
Work only on the business
You will end up with a good plan you never run, because whatever was in the way is still in the way.
Coaches take the first one. Consultants take the second one.
We take both, in thirty days, because for most people they were never two problems.
Who and why first. Then what and how.
Who you are and why you are doing this shape what you should build and how it should run. Get that order backwards and you will build the wrong thing beautifully.
Todd Cahill
The battle within
Who you are and why you are doing this
The best leaders you will ever meet are working on their thinking constantly. What almost nobody has is someone in their corner making them honest about it.
Why am I actually doing this. What standard am I willing to hold. What decision have I been avoiding, and how long have I been avoiding it. What is this going to require me to become.
That battle meets people in different places. Some are discouraged and stuck. Some are doing fine and have quietly stalled out. Some are sitting on something good with no idea what thinking gets it where they want it to go.
Todd works those questions directly. Mind, body and spirit, because building something real puts weight on the person carrying it.
Expansive Thinking
Nate May. The strategy and the system
What you are building and how it works
Once you know who you are and why you are building, you need a strategy capable of carrying it.
Nate does not take an order and turn it into a website. He studies the business with you. The market, the customer, what is already working, what you have and are not using, and how the pieces should connect.
The result is a strategy you understand and can defend. And once it is set, there is no drift. Messaging, offers, content, platforms, pages, products and services all point the same direction, because they came out of the same place.
This is not for everybody.
Who it is for
Entrepreneurs and owner operators with a real idea, a business they want to grow, or something already running that has stopped moving.
People who know they have something and cannot yet see how the pieces connect.
What it asks of you
You have to show up honest. Todd will ask about what you have been avoiding. Nate will show you what does not belong in the strategy, and some of what comes out will be work you like or an idea you have been carrying a long time.
If you protect the polished answer or refuse to let anything go, you will waste your own money.
If you want a template and a pat on the back, there are cheaper places to get both.
Thirty days, start to finish.
Thirty days creates focus. You know when it starts, you know when it ends, and you know what has to be decided before it is over.
Todd is with you every week. Nate is with you throughout.
Your first session with Todd.
Where you are. Where you want to go. What you want this to make you. And what is actually in the way. Mind, body, spirit.
Todd brings Nate up to speed before your next session, so you never have to say the same thing twice.
The Architect Session with Nate.
Before you sit down, Nate has read everything from your first session and done his own research on your market and your customer. You do not start over.
Then he goes after the business. What are you actually building. How does it make money. What has to exist for that to work. What should not get built at all.
Your leadership cognition file gets built.
What you value, how you make hard calls, what you will not compromise, and how you size up an opportunity, captured in one working document. Your judgment, written down.
That document then goes into the AI tools you use, so what comes back starts from your priorities instead of generic assumptions. Most people get generic output because they hand these tools nothing to work with.
Everyone building something is going to be working alongside these tools whether they planned on it or not. Almost nobody has thought about how. You will have.
Your strategy gets written and you sign off on it.
Where you are going, who it is for, what makes you different, how it makes money, and what you stop doing.
You read it, then you work it with Nate. Not a presentation. You push back, it gets adjusted, and nothing moves forward until you approve it.
Your architecture gets built and you sign off on it.
Once the strategy is settled, the system gets mapped. Brand direction, messaging, offers, pages, content, what you capture, and where the automation goes.
Same as the strategy. You read it, you work it, you approve it.
Todd closes it out.
You have a plan and a system now. The question stops being what should I build and becomes will I actually run it. Todd closes the thirty days on your decisions, your standard, and what you said you would do.
Todd works with you weekly across the full thirty days. Nate stays available throughout the strategy and architecture work, so a question does not have to wait for the next scheduled call.
What you have when it is over.
From the work with Todd
- The battles that were actually affecting the work, named
- A standard for how you lead and how you decide
- Weekly accountability on what you said you would do
From the work with Nate
- A complete strategy for what you are building
- The architecture of the system you need, and the order to build it in
- Your leadership cognition file, for use with the AI tools you work in
- A scope you can build yourself or hand to somebody else
Nobody can price a build without a blueprint.
If someone quotes you a website before the strategy is clear, they are pricing assumptions. That is how people spend a year piecing something together and the next year fixing it.
When this is done, you can build it yourself, hand it to your own people, or take it to anyone and get a real quote against a real scope.
Implementation is not included. Nate defines what should be built, in what order, and how the pieces connect. If you want Expansive Thinking to build it afterward, that is a separate scope and a separate conversation.
You are not hiring us to run it for you. You are hiring us so you can.
Todd partnered with Expansive Thinking for this one.
Expansive Thinking is Nate May's firm. He and Todd have been friends for more than twenty five years, going back to their Maxwell days, and he is the person Todd calls when a decision matters.
Nate has spent close to three decades building businesses and has served more than fifty companies across manufacturing, trades, medical and dental practices, professional services, and personal brands.
He is a business builder who uses AI, and he was building long before any of these tools existed. They amplify the thinking. They do not replace it. Generic thinking in, generic results out. That is true of these tools and it has always been true of businesses.
25+
Years of friendship
30+
Years building businesses
50+
Companies served
If this is for you, it starts with a conversation.
There is no checkout button on this page on purpose.
This is a real investment and thirty days of concentrated work. The first step is a thirty minute conversation. Not a consultation and not a pitch.
Todd and Nate read what you send before the call. We use the time to understand what you are building, answer whatever you want to ask, and tell you the truth about fit.
Some people who reach out need this. Some need Become Whole first. Some need something else entirely, and some do not need us at all. We will tell you which.
Fill out the form below.
Take your time with it. What you write is what we work from.
Todd and Nate read it.
Every word, personally, before we get on with you.
We talk for thirty minutes.
We come in prepared. You ask whatever you need to ask.
We tell you the right path.
This track, something else, or nothing right now.
If it is a fit, we cover the investment and the start date on that call.
Tell us what you are building.
Become whole. Build wisely. Leave a legacy.
Todd Cahill
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